Update on matchday programmes ahead of 2026/27 season

Shrewsbury Town would like to inform supporters that, following a comprehensive review, printed matchday programmes will no longer be produced from the start of the 2026/27 season.

This decision has not been taken lightly - with the club recognising the long-standing tradition and sentimental value that programmes hold for many supporters.

However, despite everyone’s best efforts it has become clear the considerable cost and effort of producing a matchday programme, is not being reflected in sales.

Last year, we held a fan engagement panel meeting where we outlined the significant financial losses associated with the programme.

The initial plan had been to discontinue production ahead of the current campaign.

However, we instead chose to continue for a further season, making cost reductions where possible in an effort to improve sustainability.

For a number of fixtures this season, though, sales have been below 200 per game - a figure far too low the level required to make production viable.

As a result, it has become clear that, while historically valued, demand for printed programmes is no longer sufficient to justify their continuation.

This is not a situation unique to Shrewsbury Town. Across League One and League Two, numerous clubs have made the decision to stop printing a programme.

We understand that many supporters value having a souvenir or keepsake from each match they attend.

With this in mind, from next season we will introduce a paper team sheet, which will also include a preview of the opposition.

This will be available for a nominal fee of 50p.

More content will also be available in a digital format, which will be published on our website.

Everyone at Shrewsbury Town would like to place on record our sincere thanks to our dedicated programme sellers for their outstanding work over many years.

Many have served the club at both Gay Meadow and the Croud Meadow, and their commitment and loyalty are deeply appreciated.

We would also like to thank all of our contributors for their long-standing support and the high-quality content they have consistently produced

Further details on the new digital format will be shared during the close season.

The club will also produce printed matchday programmes for any special one off games or occasions.

Finally, for this weekend’s clash with Fleetwood, we will be producing a special keepsake edition of the programme, filled with iconic images over the years.